KSOP PROFILE

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THE SALT LAKE CITY-OGDEN-PROVO MARKET 

The Salt Lake City-Ogden-Provo Market includes five counties and over 1.8 million people spread out over a 100-mile area along the base of Wasatch Mountains. It is a dynamic and diverse market anchored by Salt Lake City, with Ogden located 30 miles to the north and Provo 40 miles to the south; plus over 25 other communities with their own identities and distinct characteristics.

KSOP covers the entire Metro Market PLUS more of Utah, Nevada, Idaho and Wyoming than any other country station in Utah. KSOP-FM also has extended coverage through an extensive translator system. (see coverage maps at the end of this document)

104.3 KSOP-FM THE COWBOY plays "Today's Country and Your All-Time Favorites".

CLASSIC COUNTRY AM 1370 plays classic country hits mainly from the 70's and 80's.

An advertising schedule runs on both KSOP-FM and KSOP-AM, giving you the most coverage for your advertising dollar. KSOP serves an economically strong area. Tourism, light industry, mining, agriculture, and a central hub for transportation make Utah a great place to invest. World-famous ski resorts such as Snowbird, Park City, Alta, Brighton, Solitude, The Canyons and Deer Valley; plus industry like Delta Airlines, Boeing, Kennecott, Novell, Geneva Steel, Alliant Tech and Cordant Technologies, and a 2002 Winter Olympics legacy, all contribute to a healthy economy in Utah. The strength of the family in Utah is a unique market characteristic. Families are larger than the national average. Household income is above average, and the 18-54 demographic maintains the strongest buying power in the market.  KSOP targets and influences that buying power every day!

AUDIENCE - Prime Consumers

104.3 THE COWBOY KSOP is a mass-appeal radio station. Our country music audience is balanced between younger and older listeners…married and single…white collar and blue collar, all PRIME CONSUMERS for every major retail category. 104.3 THE COWBOY KSOP and country music are big in Utah. Our listeners are loyal. KSOP has a very active audience, involved with family and outdoor recreational activities such as skiing, hunting, golf, fishing, camping and much more. The best way to reach these PRIME CONSUMERS is through their favorite radio station. 104.3 THE COWBOY KSOP listeners are working men and women. They work hard and play hard. They are homeowners with larger-than-average families and higher-than-average discretionary income. These PRIME CONSUMERS respond to advertising on KSOP. For over 50 years, the buying power of our audience has motivated businesses to invest in advertising on KSOP. Bottom line: KSOP offers an excellent return on every advertising dollar.

PROGRAMMING

MUSIC

104.3 THE COWBOY KSOP-FM plays a variety of the best contemporary country music. CLASSIC COUNTRY 1370-AM plays the classic country hits from the 60’s to the 80’s.  They are programmed in evenly- spaced music sweeps per hour for maximum listener enjoyment and advertising impact.  

All our music is digital for the cleanest sound quality.

INFORMATION

104.3 FM and 1370 AM feature local and national news and sports every 30 minutes in morning drive and traffic and weather updates every 10 minutes in morning and afternoon drive. Pertinent weather and traffic updates around the clock as needed. KSOP Ski and Recreation Reports are scheduled during the season.

COMMUNITY INVOLVEMENT

KSOP participates in over 35 major community and family-oriented events each year throughout the market including parades, county fairs, the Utah State Fair, numerous rodeos and concerts. KSOP also provides support to hundreds of community service organizations throughout our coverage area.

PERSONALITIES

KSOP’S On-air presentation is friendly and family-oriented. Our staff of on-air professionals keeps in touch with the audience, the community and the music. They bring all of the programming elements together to provide companionship, information and entertainment on KSOP around the clock.  

104.3 THE COWBOY ON-AIR PERSONALITIES
Mornings	Bill Buckley	22 Years At KSOP
News	Dick Jacobson	24 Years At KSOP
Midday	Jim Mickelson	2 Years At KSOP
Afternoons	Christopher John	7 Years At KSOP
Evenings	Phil Pond	30 Years At KSOP
Overnights	Blair Garner	Nashville TN Syndicated via Satellite
Traffic	Lee West	15 Years At KSOP
Weekends	Big Al	15 Years At KSOP
Weekends	John Greenwell	30 Years At KSOP

KSOP’S staff longevity is a key to success.Our announcers know the music and the lifestyle of Utah’s country music listeners.The country music fans know they have a friendly and familiar voice anytime, anywhere.

SOCIAL NETWORKING

Listeners can stay in touch with KSOP AM/FM through many social networking options.  They can communicate directly with our DJ’s through Facebook and win contests on-air and through the Cowboy’s Mobile Text Club.  KSOP also keeps them informed with Twitter, e-mail blasts, and text blasts.

KSOP CONCERTS

104.3 THE COWBOY KSOP’s “in-house” concert department promotes several concerts each year that are exclusively KSOP events. 104.3 THE COWBOY KSOP is a radio station sponsor for most of the other major country music concerts that appear in Utah. 104.3 THE COWBOY KSOP’s FREE listener appreciation concerts are always a big hit. 104.3 THE COWBOY KSOP usually does two to three per year, giving away 6,000 to 20,000 tickets to each concert. Concert promotional tie-ins, such as in store ticket giveaways, product sampling, and coupon distribution, are excellent vehicles available for sponsors to create greater awareness for products, generate store traffic and increase sales.

KSOP REMOTES

KSOP appearances and on-location “LIVE” broadcasts are excellent promotions for creating excitement, awareness and immediate impact. KSOP’S drawing power can help guarantee the success of any sales event or Grand Opening! KSOP brings music and visibility to your location. Curiosity brings potential clients into your store. Marketing with the KSOP prize wheel keeps the excitement at a peak level and offers ways for your products to be sampled.